Creating the Buzz When Marketing Beauty Products

January 30, 2011 by Clark 

The acquaintance with the formulas: 4P’s and AIDA is badly needed when you’re marketing beauty products; although the formulas’ practical meaning may slightly differ from their theoretical, conceptual form.Product, pricing, place and promotion, or simply the 4P’s, is one of the most used formula in the economic world.So, when marketing beauty products, the questions that are important for you and your business are the certain four that follows: “What exactly is your product?”, “Who are your potential customers?”, “How can you deliver the product to the customer?”, “How should you, most efficiently, inform the customer about the advantages of your product?”.AIDA on the other hand (“attention” + “interest” + “desire” + “action”), as being the second part of the aforementioned acronyms, is referring to your primary goal from the communication with the customer.Whatever those actions may be in particular – buying the certain product, creating a self-driving, social-marketing chain etc.

After the thorough market scan and its’ detailed segmentation, you should be fully informed about the demographical structure of the market’s population.This includes the characteristics of the product that you want to sell to the certain part of the market (your targeted group), about the structure and the methods of your competitors and about the price that is the most suitable for your momentary status on the market.As well you’ll need to pay attention to your cost projections and your profit expectations.The question that’s left unanswered is, maybe, the most worthy one of all in marketing beauty products – how do you sell them?

As a matter of fact that’s one difficult question to give a simple answer to, and even more difficult answer to practically exploit.The unpredictable problems may occur from the infinite variations of the numerous factors that shall influence your everyday business activities.So, the only solution to those unwanted interventions of a varying kind is that you have to be everything but rigid in your line of work, and you have to stimulate creative ideas and thinking in your firm, as well as a quick-adopting way of the chosen business life.That actually means that you have to be ready to change, to be able to quickly react on the impulses from the market and to always be creatively ahead of your competition.So, if you’re asking yourselves: what should you do now, in this era of global inter-web, except use the well-known, conventional, promotional methods when you’re marketing beauty products; well, the answer is: you should try viral marketing.

Viral marketing is actually a combination of marketing means which uses the social networks (you tube, twitter, facebook, myspace etc.).The social power of influence of the certain individuals with high social networking potential, as the carriers of the promotional idea (information) in its’ intention to increase brand awareness, increase sales, raise competitive advantages etc.It’s the simple solution to the marketing cost problem and an effective one for any new “marketing beauty products” campaign.So your firm has to include a gentle touch to it, and previously adopt a corresponding strategy with the needed elegance and balance for the aforementioned process; in contrary the well-planned campaign can turn into a real disaster with some plain disturbing, negative effects for your company and your product.It’s impossible to say will your viral marketing plan work or not, but if it does, it will surely worth your troubles.

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